You can actually "direct" your customers' paths through your store. Construct your store's layout with gondola shelving so that they see everything you have to offer.
When your customers enter your store, they will generally first look left, and then go right. Capitalize on this natural propensity by directing customers to a footpath that meanders counterclockwise through your store. The footpath should be wide enough to allow easy passage from traffic in either direction, and it should allow customers to break away, browse specific departments, and then return to the central footpath to continue shopping.
Customers should be able to see every department and major display from this footpath. They won't miss a thing, and it makes shopping easy so that they'll enjoy it. As a result, you'll sell more.
You have two specific concerns when it comes to theft. The first concern is that you sell controlled substances like OxyContin, putting you at high risk for what can be dangerous (armed) theft. The second concern is ordinary "shrinkage," or merchandise theft as a result of shoplifting.
In either case, you can actually thwart potential thieves in your store with your pharmacy shelving setups:
When your workspace isn't as efficient as it could be, you lose money, and customers suffer with longer wait times. Use pharmacy shelving and fixtures to:
New, stricter HIPAA regulations went into effect in September of 2013, which means it's even more important now to protect patients' privacy. Use shelving and fixtures to keep PHI locked up and secure, away from unauthorized hands, and establish centralized workstations with strict access protocols for increased security.
Your pharmacy shelving can do much more than just display merchandise. Use it to make shopping easier for your customers, boost profits, help prevent theft, increase workflow efficiency and protect sensitive patient information.