There are several types of floor plans that can work well in pharmacies, although the one you're probably most familiar with and customers are most comfortable with is the grid or traditional pharmacy floor plan. This is the setup most larger pharmacies use and, with long rows of parallel shelving placed in the center of the store, it's sometimes referred to as the “bowling alley” floor plan.
The grid floor plan has numerous benefits, including:
The disadvantages of this type of floor plan are few and can be overcome by some creative applications to your store's design. The grid setup may be plain looking and uninteresting, with all the shelves looking just like each other and the aisles created by the shelves long, straight and squared off with little visual attraction.
Utilizing some of the new styles of gondola shelves that are rounded off and appear to be in motion will help make things look more interesting in some store sections. Madix makes a line of convex/radius gondola shelving that basically breaks all of the traditional rules of pharmacy shelving. Another trick you can use to spice things up is to shorten up your gondola runs and have the aisle end on a center aisle opposite another shelving run rather than continuing the initial shelf run. This staggering of shelving installations is further enhanced by the use of occasional end caps.
Rushed shopping and limited browsing behavior can be altered by installing eye-catching, colorful, interesting displays that cause customers to slow down and take a look.
Just because you decide to incorporate a grid floor plan for your store doesn't mean that parts of your merchandising area can't embrace a free flow plan in certain sections where things are displayed in groups on fixtures other than straight shelving. This combination approach gives you additional creative license.