As an independent pharmacy owner or manager, you're required to wear many hats simultaneously to keep things running smoothly, including that of, conceivably, a pharmacist, a sales trainer, a manager, a motivator, a hirer/firer, an accountant and, perhaps most important, a dedicated pharmacy customer service expert. It's been determined through numerous studies that many pharmacy customers place your fast, friendly, personal service high on the list of reasons they choose to shop at your smaller, independent pharmacy rather than at the various big-box, chain store pharmacies at their disposal. In a study conducted by Drug Store News, it was found that, besides price, the two top criteria for choosing a pharmacy are service and location. As a neighborhood independent drugstore, you can offer both.
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