There have been scientific studies conducted that point to the importance of specific pharmacy shelving design and placement and how it affects customer behavior. Most people, for example, will look left when entering your store but turn right. This has something to do with most people being right-handed. Effective display placement should take advantage of the knowledge gained through these various studies in order to obtain the best opportunity to deliver what your target customers need and what they want, even if they didn't come into your store knowing they wanted it!
One sure way to be able to utilize all of the important information that's been gathered regarding effective pharmacy design is to hire a company specializing in pharmacy design of both new and remodeled drugstores. Contracting with a firm with a proven track record and lots of experience in this area will remove a huge weight from your shoulders and provide the best chance for your build or remodel to produce the type of results you envision. Since the planning stage of your project is so critical to the overall outcome, hiring a competent design team should be accomplished at the very beginning.
Not only does the front-end shelving design need to be planned in advance of any construction taking place, but the back-end prescription filling area also needs to be considered in order for everything to run smoothly back there once everything is set up. Here are some reasons why pre-planning back-end shelving design is important:
If you wait to plan your store's front-end shelving design requirements until after construction has been nearly finished, you may run into problems that could have been avoided by proper planning. Remember the five P's: proper planning prevents poor performance. Here are some planning points to ponder:
It shouldn't be surprising to learn that the planning phase of a pharmacy build or remodel may take as much time as the construction phase. It will be time well spent. Make sure shelving design is factored in early on.