SHELF OBSESSED

Retail Store Fixtures: Important to your Bottom Line

Posted by Robert Walthall on Fri, Apr, 26, 2013 @ 10:38 AM

Custom display shelving is a powerful method for triggering in-store last-minute purchasing decisions. Surveys have shown that up to 75 percent of last-minute purchase decisions happen while heading to the check out line.

This process starts by delivering product retail display solutions designed specifically by listening carefully to your individual product needs—then creating the fixtures that provide maximized space that will display these products perfectly--while at the same time including specialized features for drawing customers directly to your store display.retail store fixtures

Focus on New Trends

Your store display should focus on new trends, compelling design and increased sales. Some of the new trends in retail display solutions include integrating some forms of electronics into your retail shelving such as monitors that show product video loops, or motion-sensors that trigger vocal messaging when a customer walks by.

The best displays will encourage the customer to interact with your product or product brochures and information delivery systems. Compelling displays will catch the eye of passers-by and magnetically attract them to interact with your product shelving communication systems.

Regardless if it is simply attractive well-displayed items, or shelving that integrates new technologies in order to augment the attraction force, it is essential to use effective display design approaches. Effective last-minute buying decision stimulation is triggered by eye-popping visuals that show effective brand messaging at-a-glance.

Quality Retail Displays Trigger
Sales Increases up to 300%

Effective promotional techniques applied to small retail shelving have shown results of up to 300% sales increases simply by providing eye-popping display communications that demonstrate brand effectiveness within a quick glance.

When customers need your product and your brand messaging design capitalizes on the core message to the buyer in need - a last minute purchase can be immediately stimulated.

Studies conducted by media companies consistently confirm that 60% of total retail sales are attributed directly to effective retail shelving displays. This result shows us that the main role of retail fixtures is to help small business owners increase sales.

Quality design displays for your store will deliver compelling brand messaging that allow the development of innovative merchandising techniques. This innovation augments sales activity. Ingenious platforms are required to keep your product in the forefront of the mind of your searching customer. This approach helps launch and promote any kind of product.

Small boutique owners can be more sensitive to integration of sales banners or signage that communicate the compelling features of the product. Display positioning themes aide in this process by remaining true to the store theme. The primary requirement for effective brand messaging is to get the shopper's undivided attention without compromising the theme and tone of your boutique focus. Garish banners may not fit with your theme.

Other sales studies conducted by media companies have shown that many customers will pay up to 50% more for brands that host high-quality designs fixed into their display shelving. Well communicated retail display designs will trigger not only repeat sales, but they also trigger word-of-mouth advertising. Small boutique owners have a unique clientele that supports this approach and result directly.

Utilize the Highest-Quality Brand Messaging

State-of-the-art product displays are the easiest way to cut competition. This is due to the truly aesthetic retail design fixtures that quickly attract customers - making shopping more convenient while serving to differentiate your business from the other alternatives.

Looking for ideas on your retail store? Download our Free Inspiration eBook.

Retail Display Inspiration Free eBook