Using POS displays, or point-of-sale displays, can truly make or break your bottom line. Here's how they can improve your profitability when used properly:
They can help you set yourself apart from your competition
Times are tough, and so is the competition. One of the best ways to advertise what you have to sell in-store is with POS displays that are eye-catching, well-constructed, and timely.
The first thing to consider with your point of sale displays is color. Standout, bold colors are the way to go, since so-called "tasteful" milder colors will simply blend into the background; they may look good, but if your customers don't pay attention to them when they walk by, they're not worth much.
The next thing to consider is proper construction of your display. Customers will be taking product from your displays, and the last thing you want is to have a display collapse on them; embarrassing for you, unpleasant for them – and an experience they will likely remember and not want to repeat.
They can truly showcase your products attractively so that they will be seen – and bought
POS displays are simply devices; use them properly, you can truly showcase the products you want to sell so that they're enticing to look at and easy to find. With the help of POS displays', your products will be seen and bought when customers might otherwise walk right past them. (Don't be afraid to tap into your "inner artist" and experiment. Try out several different configurations to see which one works best.)
They make high-volume and seasonal items very visible and convenient to reach
Whether it's cold and flu season, the rush of holiday shopping, or just an ordinary day, many of your customers don't want to spend a lot of time in your store trying to find what they need. Many are simply there to get what they want and leave. While POS displays are certainly advantageous because they can showcase new products you want to advertise, they are also excellent "go to" solutions for those products that you need to place prominently within your store for quick "grab and go" access for your customers.
They turn "high traffic" areas in your store into instant retail hotspots
If you have a product you want to showcase but are having difficulty selling it, try putting a POS display in an area that gets lots of foot traffic in your store. When customers have to walk by that particular area to get to their intended purchases, they're more likely to stop and take a look, browse, and give that product a try.
They're great at encouraging "impulse buys"
Finally, POS displays are great at encouraging customers to buy on impulse. Wherever you place them, whether in checkout lanes, on endcaps in requisite departments, at the entrance to your store, or in strategic locations to make the best use of busy foot traffic passing by, your displays give your customers an impetus to buy without much if any forethought (and again, the more attractive and eye-catching, the better). When they can easily access products on impulse, they'll be much less likely to second guess their purchases; that's good for your profits.
They help customers remember necessary purchases
POS displays are great at encouraging sales of any kind, but they can also be a significant help to your customers. Placing staples like adhesive bandages, rubbing alcohol, and cold medications at the checkout lanes, for example, makes it easy for customers to buy these necessities without having to remember to do so. A favor to them, and a boost to your sales.
