SHELF OBSESSED

Why Show the World a Completed Pharmacy Shelving Project?

Posted by Robert Walthall on Fri, Feb, 28, 2014 @ 09:30 AM

why_show_completed_pharmacy_shelving_projectThe work is done; bland, beige or gray institutional and out of date pharmacy shelving and fixtures have been swapped out for new pharmacy shelving and fixtures that showcase your merchandise in a more aesthetically pleasing way. The redesign improves the layout so that it's easier for customers to shop. Perhaps you've also refreshed your store's interior in general with new carpeting or other floor coverings, fresh new paint or wallpaper, and replaced glaring fluorescent overhead lights with more diffuse lighting that is easier on customers' eyes.

Your customers will of course see the changes and enjoy them the next time they stop in, but you should also take a moment to show off the work to the public at large. You can do this in two ways: let your project designer and building team share what they've done on social media sites like Facebook, Twitter, Instagram, and Pinterest, as well as other social media channels, and share pictures of the work that's been done through your own accounts.

Why you should show the world a completed pharmacy shelving project, and allow those who have done the work to do so, too:

  • To advertise the completed project to existing customers

Your customers will enjoy seeing your updated pharmacy shelving, fixtures, and decor "virtually" -- and then want to come in and see them firsthand. You've done this work for them: You've given them a new store layout that makes merchandise more visible and accessible so that it's easier for them to shop, and have made the interior more aesthetically pleasing at the same time. All of that makes for a more enjoyable shopping experience.

  • To draw new customers in

When you advertise your new pharmacy shelving and decor updates through social media, you reach far beyond your established audience of devoted customers and your local community. People who may not even have known about your store to begin with will become aware of what you have to offer, and your fresh, new look will entice them to investigate further.

Social media sites work so well for this kind of effortless advertising because they incorporate inbound and online marketing strategies. Inbound marketing strategies draw customers to you, instead of forcing you to go out and "get" them as with traditional marketing methods. The pictures you post will let people know about you and what you have to offer. You can also develop new customer relationships by allowing those who visit you online to "opt in" to notifications about new products, services, or discounts.

  • To give your project designer and building team due credit for what they've done

There's more to good business than simply promoting your own products and services, although that's your first priority. It's also important to give credit where credit is due, when you're the customer, to your project designer and building team. When you post these pictures of new pharmacy shelving, fixtures, refreshed decor and redesign to social media sites, make sure you give a well-deserved nod to the people who did the work for you. They'll return the favor in kind by posting their own pictures on social media to showcase their portfolio of work – and by doing so, they'll also give you some free advertising.

  • To show customers that you care

As an independent pharmacist, the work that you do is about so much more than simply making a profit. It's about taking care of your customers. You did this pharmacy shelving project for them first and foremost, and they'll know that you care about them when they see what you've done.

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