You've completed your store's interior redesign, including updated retail shelving and fixtures, and it's just about time to open the doors for your customers. Before you do, though, there's one more thing you might want to do: Take some pictures of your brand-new sparkling interior – or a video – and post it on social media sites. Why? Because:
-
As they say, a single picture is worth a thousand words – but social media can increase that worth exponentially
When you take pictures of your redesign and post them on your website, blog and on various social media venues like your Facebook page, Instagram, Pinterest, and Twitter, you open up the interior of your store to the world at large. You let potentially thousands or even millions of potential customers see what you've got to offer.
-
It provides free advertising to your vendors
Social media venues also give you a chance to plug the great work your vendors and contractors have done.
When you post pictures of your updated interior on social media sites, your vendors benefit just as much as you do; just make sure you identify who did the work. This gives them free advertising and exposure, and provides a visible reference from you as thanks for a job well done. Your vendors can then show off their own merchandise (retail shelving and fixtures) by directing prospective clients to your social media posts, and can repost your pictures and videos on their own sites to show off their handiwork, with your permission.
-
Customers can share your pictures and videos, too
Your customers are going to be more interested in your products or services than in the retail shelving that holds your merchandise, true, but new shelving makes your merchandise look even better. A new layout with updated shelving and fixtures can be very enticing; when you post pictures of the changes on social media, your customers will see them and can share them with friends and acquaintances – including people who may otherwise not have known about you.
-
You can show off your merchandise at the same time
If your store's interior is fresh, airy, updated, and aesthetically pleasing, with wide aisles, modern new retail shelving, and bright lighting, of course you're proud of it – but the real reason customers come to you is to buy merchandise.
Retail shelving's purpose is to "showcase" your merchandise, not necessarily to stand out in its own right, but when the shelving and fixtures themselves are attractive, they present your merchandise well and make it more enticing to customers. Therefore, your pictures and videos should showcase merchandise on the shelves as much as they do the shelving itself.
Today's social media venues have made it possible to reach customers instantaneously with new product and service updates, important information, and changes that are happening to your store. When you complete a retail shelving product, social media sites allow you to share those changes with customers, allowing you to convey an immediacy and excitement not possible through other methods. When you do this, you reach a broad audience and will entice prospective and existing customers to come in and take a look at the new you. Finally, social media also lets you share the great work your retail shelving vendors have done so that they, too, get some well-deserved exposure – and all with the click of a mouse.
