SHELF OBSESSED

Understanding Pharmacy Customer Buying Behaviors

Posted by Robert Walthall on Thu, Jan, 24, 2019 @ 08:43 AM

If you’ve ever wondered how important customer psychology is, the fact that it is its own discipline should clue you in. Understanding customer buying behaviors — the thought and emotional processes behind buying decisions, and the purchases that do or don’t result from them — is big business. But there’s also a wrong way to approach customer buying habits: to assume that they’re the same across the board, and in all surroundings. A retail pharmacy has some unique considerations you won’t find in other retail operations, and a shelving design consultation from Shelving Design Systems helps businesses make sense of them.

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Topics: pharmacy, customer buying behavior

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