With retail pharmacies on the rise, independent pharmacies must envision their own future in retail in a new way. One of the problems with retail pharmacies versus independent pharmacies is in their very number. Because these very visible establishments are everywhere, they have name recognition just as a matter of course, while the independent pharmacist must work to make his or her name known. However, there are things independent pharmacists can do to ensure their own future in retail, even in the face of these challenges. They must:
