Independent pharmacies face increasing competition from big-box retail pharmacies like those established in department stores, and from retail chain pharmacies like Walgreens and CVS. The perception among the public is that these pharmacies offer cheaper prices without suffering a loss of quality, but in fact, nothing could be further from the truth. It's worth noting that independent pharmacies' prices are actually competitive with retail pharmacies', and offer a host of other benefits besides.
To bolster their ability to compete with retail pharmacy establishments, one of the major trends among independent pharmacies is that they are providing focused customer service that retail pharmacies just can't. In addition, they also provide specialized services to the customers that retail pharmacies don't. Some of these current trends in independent pharmacies include: