Get your store’s visual merchandising right and your customers will have a positive response to your business that’s nearly visceral. Get it wrong and they may have a vague sense that something’s a bit “off” about your business. They may not return, or recommend it to their friends, even if they’re not entirely sure why.
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Modern pharmacies are more than a quick stop to get cold medicine when you’re not feeling well – at least they should be. Today, customer expectations are higher and they’re looking not just for products, but also an experience.
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Take a look around your store. Does what you see entice you to come on in and see what you have to offer? Or does it turn you off with its bland and boring displays?
Topics: visual merchandising
