SHELF OBSESSED

Why After the Building Budget is Set is the WRONG Time to Plan for Shelving

Posted by Robert Walthall on Fri, Jan, 29, 2016 @ 08:00 AM

Why After the Building Budget is Set is the WRONG Time for Plan for ShelvingAre you busy planning a remodel of your current retail store or even building from scratch? It may seem as though it's a good idea to plan for "everything else" first, and then stick retail shelving and fixture purchases in at the end.

However, and trust us on this... this is not a good plan.

Why You Shouldn't Wait to Include Shelving in Your Building Budget

Including new, high-quality retail shelving and fixtures in your budget right away will make sure you have the necessary ability to:

  • Let your merchandise shine
    It's easy to overlook retail shelving and its importance in your store. After all, if it does its job right, it's actually quite "invisible"... your customers are focusing on your merchandise rather than on the shelving, which is exactly what you want them to do!

However, think about this: If your shelving is old and rickety, poor quality, or otherwise unattractive, the shelving will then become a distraction from your merchandise. Give your customers the shopping experience they expect from you by planning to display your merchandise on new quality shelving.

  • Make your customers want to stay and shop
    You're remodeling or building new specifically because you want to give your customers a fresh, attractive, well-organized, and clean space to shop in. And indeed, your effort will pay off with better sales.

However, if you skimp and don't buy new retail shelving and fixtures along with everything else, your old shelving will stick out like a sore thumb. In such a new space, chipped, scratched, or outdated shelving will distract from the positive impression you want to give. Invest in new, good quality shelving that fits your bright new décor.

  • Create flexibility for your store's layout and traffic patterns
    New, sturdy gondola shelving can actually help you save on construction costs because you can establish your store's layout with it. Additionally, whenever you want to change the layout, the modern version of this type of shelving is much easier to break down and reconfigure into a new layout than walls or older versions of gondola shelving are.
  • Mix-and-match your fixture and shelving options
    There are lots of new options on the market today for different shelving and fixtures. In addition to the aforementioned new types of gondola shelving, you can choose from tabletop displays, wire racks, countertop displays, slatted gondola units, slat walls with floating shelves, and more. Creatively utilizing a variety of these display unit options in your brand new space will help create eye-catching displays that will enhance your space and your shoppers' experiences.

Plan Wisely for This Smart Investment in Your New Retail Space

If you haven't invested in new retail shelving and fixtures for a while, you may be in for some sticker shock. Good quality shelving is not inexpensive, but it's certainly worth your budget allotment. Consider it an investment in your business – one that will last for a long time.

Your fresh, new retail space deserves fresh, new retail shelving that will provide the right atmosphere for your customers. As you plan for new construction or a remodel of your retail store, include new retail shelving in the budget right away. It's an important component of your budget that shouldn't be overlooked. Spend some money on new retail shelving now, and you'll reap the benefits for years to come.

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Topics: retail shelving

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