SHELF OBSESSED

As an independent pharmacy owner or manager, you're required to wear many hats simultaneously to keep things running smoothly, including that of, conceivably, a pharmacist, a sales trainer, a manager, a motivator, a hirer/firer, an accountant and, perhaps most important, a dedicated pharmacy customer service expert. It's been determined through numerous studies that many pharmacy customers place your fast, friendly, personal service high on the list of reasons they choose to shop at your smaller, independent pharmacy rather than at the various big-box, chain store pharmacies at their disposal. In a study conducted by Drug Store News, it was found that, besides price, the two top criteria for choosing a pharmacy are service and location. As a neighborhood independent drugstore, you can offer both.

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You may not think about your pharmacy design often, but it's important to your customers' experience. The wrong design can drive your customers away. The right design can attract your customers to your store and keep them coming back again and again.

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As an independent pharmacist, your main job is to provide stellar service and patient care to your customers and patients. That's what your customers expect, too. Here are six things that are expected:

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As an independent pharmacist, you can provide the type of pharmacy customer service and personalized care that big box pharmacies can't. 

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The customers and patients you serve every day do more for you than just keep your business going – they are also pivotal in bringing in new business via good customer reviews. Now more than ever, when your customers have a stellar (or not-so-stellar) transaction experience with you, they have the opportunity to immediately share their experiences with their family, friends, and their "world" through social media.

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