The Point of Purchase (POP) area of your pharmacy is a goldmine of sales opportunity and is more than a place for gum and lottery tickets. Once a customer has reached the POP, they have already committed to buying something, and here’s the chance for you to influence their buying decisions before they check out. POP displays are crucial to building revenue off low cost, high profit items that customers can’t resist.
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Marketing has changed dramatically over the past few decades. Gone are the days of sparse television and radio commercials combined with an occasional direct mail insert to gain people’s attention regarding products. Today, people are bombarded with advertisements from a wide variety of marketing vehicles on a regular basis. With the intensity with which people are usually confronted with advertisements in todays fast pace society, many marketers are uncertain of the approach to take regarding marketing to their target audience.
Topics: POP displays
Many retail stores offering high-quality products have a high rate of customer satisfaction. However, a critical part of achieving this success for your retail business depends on your business presentation. If you are remodeling your space, building out a single display or setting up a totally new space, leading edge retail display solutions can help you make maximum use of the available space to hold products, increase brand awareness and encourage customer interaction.
Topics: POP displays
