Shoplifting, administrative error, and supplier and employee fraud cost U.S. retailers nearly $44 billion in 2014. That's about 1.4% of all retail sales for the year. There are many ways to prevent this type of shrinkage, but among the easiest is simply changing the way you set your store up. In other words, your retail shelving layout can help you prevent both theft and misplaced merchandise.
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Think about your store's current layout for a minute. Can your customers see everything you have to offer without difficulty as they walk through the store? Do they complain that they can't find what they need? Would you like to make sure customers don't miss anything – a great sale, a hot item, or even just that staple they really need and can't find?
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If your retail store is quite small, you might find it difficult to create displays that truly do their job. In a small space, large displays can actually make customers feel claustrophobic.
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What does your retail shelving do for you? If you think it displays your merchandise neatly and efficiently so that your customers can find it, you'd be right – but it can do a lot more than that. It can actually help you both create and optimize your store layout.
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Take a look at your shelving inventory. Has much of it has seen better days? Is it old, chipped – even rickety?
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What makes a retail store attractive? Cozy decor? Modern fixtures? Soft, inviting lighting?
All of those things certainly do contribute to your store's attractiveness, but they will do no good at all if your merchandise isn't neat and organized. Disorganization also makes it very difficult for your customers to find what they are looking for.Fortunately, there's a fix for that. You can keep your merchandise neat and organized with the right retail fixtures and shelving.
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If you need new retail shelving now and can't quite afford everything right at the moment, you can still budget to save, get what you need, and keep moving forward even with limited funds.
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Is your retail shelving out of date? Although it can last you for years, it's worth taking stock of what you have, then upgrading as necessary. Today's newest "hot" offerings can freshen your displays and make them pop.
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Out with the old, in with new. Even if you can't quite afford to replace all of your retail shelving with new, you can give new life to hold shelving by mixing and matching it with newer pieces with new features to modernize your look.
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While it certainly is not advisable to have shabby, shoddy retail shelving in your store simply because it makes you look bad, the real purpose of shelving is to store and display merchandise. You want your customers to focus on your merchandise, not your shelving. What's the best way to do that?
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