SHELF OBSESSED

While retail display is all about showcasing your products attractively and in an aesthetically pleasing way so the customers will be drawn to them and will therefore be more likely to buy them, there are other factors that need to be taken into consideration as well for a truly healthy bottom line.

The point of purchase is a very important area inside of your store. Regardless of how large the area is or the location of your business, this is going to be the final moment where an individual inside of the store is actually looking to buy something. Once they pass this area and make the purchase, the chance of you making an additional sale drops significantly. This is exactly why you need to inject creativity into the point of purchase display. There are different ways to do this, and utilizing seasonal features is going to help. Even in the medical community when you sell medicine and pharmacy material, it is possible to do just this.

Marketing has changed dramatically over the past few decades. Gone are the days of sparse television and radio commercials combined with an occasional direct mail insert to gain people’s attention regarding products. Today, people are bombarded with advertisements from a wide variety of marketing vehicles on a regular basis. With the intensity with which people are usually confronted with advertisements in todays fast pace society, many marketers are uncertain of the approach to take regarding marketing to their target audience.

Whether it's cold and flu season, the holiday season, or the changing of seasons, your merchandising strategies have to keep up. As an independent pharmacist, you must focus to a great degree on your customers and their health-care-related needs; however, the displays you use in your store also help create your image, and solidify your community position. Because of that, it's important to dress your pharmacy for every season:

Fall is here, with nippier nights, shorter days, and the first changes of autumn leaves. Time to change out your point of purchase displays. Opt for fresh and visually pleasing displays that will attract customers' attention, and encourage impulse buys, too:

Your store fixtures are not just there to hold your merchandise. They actually help you sell, artfully. How?

Ideally, your pharmacy design should be set up to optimize customers' convenience and make their shopping experience as enjoyable as possible. By doing so, you are not only catering to (and caring for) your customers, but you're improving your bottom line.

Making the customers' shopping experience better naturally boosts your profits because if customers are comfortable, they will more often come in, relax, stay and shop longer, instead of "dashing in and dashing out" for bare-bones must have items like prescriptions. Take a look at some of the benefits of good pharmacy design:

Glass display showcases have unique advantages versus other types of retail fixtures. They protect your merchandise even as they showcase it to its best effect. This keeps your merchandise safe and clean, and also conveys the message to customers that these items are "important," which could help boost sales.

Your point of purchase displays are powerhouse communication devices, devices that bring products to your customers' attention quickly and effectively. They can be one of your best returns on investment for your advertising dollars.

Gondola shelving is ubiquitous to the retail industry because of its sturdy construction, versatility and changeability. As a retailer, you don't have to be stuck with stationary shelving. Instead, choose this shelving for your display needs – either temporary or "permanent" – that can be set up and broken down easily. Change your store's layout as you need to, very quickly. Opt for a fresh, new look, for example, or reconfigure to make the best use of space when you expand your inventory for sale.