SHELF OBSESSED

Retail shelving is one of the more underrated components in a store. Though rarely garnering the appreciation it deserves, the right retail store shelving equates to effective retail merchandising and is a big contributor to a business’ success. Of course, the flipside is that utilizing the wrong retail shelving and retail wall shelving can majorly undermine your game plan and profits.

Shelving is such a basic part of your retail image that it’s easy to forget about it while you focus on other things. When customers walk through your store, they might not think to themselves “Hmmm…now there’s a shelving error”, but they do notice, at least subconsciously, when something’s not right.

Just about every retail enterprise uses retail shelving as a major part of its merchandising scheme, and there are all kinds of options when it comes to shelving design, construction materials, size, colors, cost, configurations, etc. The majority of retail shelving currently in use is of some type of metal construction. These are generally affordable, strong, easy to install and keep clean, and easily adjustable to accommodate different types and sizes of merchandise. They can also be configured in almost endless arrays.

Gondola shelving has long been the mainstay of retail – a familiar sight in almost every type of establishment, from the local grocery store to the corner pharmacy, from the designer shops to the big box bargain outlets and dollar stores. It is the strong, versatile, and indispensable workhorse that no store can do without – a fact that often doesn't please retailers with the goal of standing out from the crowd. However, using gondola fixtures doesn't mean your independent pharmacy has to look like a smaller version of that corporate chain store down the road.